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Backslash Studio

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Client: Poly Services Group

Launched in 2006, Poly Services Group is now one of the fastest-growing recruiting company in Canada. The company needed a new brand identity which was more reflective of their success – and which was distinctive enough to cut through the clutter in the competitive recruiting and staffing marketplace based on a single core message - 'The ROI of Happiness'.

What we did.

We are responsible for the new USP, voice, and complete graphic and web design overhaul. The new logo, stationery, and website design, is far more quirky and forward - thinking than is usual for this market sector, but the irreverence is firmly grounded in quantitative results, which are used as graphic elements. We continue to work with Poly providing design of presentations, sales collateral, and RFP to help them make the shortlist, and an excellent impression.

  • Pantone 2735C
  • Pantone 2925C
  • Pantone 382C
  • Pantone 158C
  • Pantone Cool Gray
Website design

Design and development of a responsive HTML5 website and a Wordpress blog. To view the website, please click here.

Collateral and presentation

Smart design helps make a good impression. For example: a well designed RFP makes the reviewer’s job much easier, gives your submission a confident appeal, and can help you make the shortlist.
Some of our presentations can be seen on slideshare.

Nina and Backslash Studio have played a big part in the Poly success story, right from the beginning. Our unique, forward-thinking brand identity has helped us to make a memorable impression with our clients – and even win awards. Whether we need a whole website revamp, sales materials, client presentations or even just holiday greeting cards, we call Nina, because we know her designs will help us stand out and make the sale.

Virginia Poly

\ President at Poly Services Group
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