Branding Suzanne Welstead
Backslash Studio was responsible for the graphic overhaul of Suzanne Welstead’s business materials. The challenge was to create something earthy, elegant and try to match it to the existing website in order to maintain brand awareness. The new materials had to convey a very comfortable and safe feeling to the potential client.
- Business Card Design
- Stationary Design
- Promotional Post Card Design

Re-Branding Poly Placements
Poly Placements is the fastest-growing recruiting company in Canada. Backslash studio was responsible for the complete graphic and web design overhaul of the company. We gave them a far more quirky and forward-thinking look than is usual for this market sector, while the irreverence is still firmly grounded in quantitative results.
- Identity/Logo Design
- Stationary Design
- Website Design

Graphic Design for BDC Inc.
Breakthru Dance Challenge Inc. (BDC) is the new hot dance competition based in Toronto. We faced the challenge of giving BDC a new look without changing the existing logo or color scheme.
- Post Card Design
- Mailer/Flier Design
The new graphic design campaign was very successful with nearly double the interest from last year, for their upcoming events!