Backslash Studio was responsible for the graphic overhaul of Suzanne Welstead’s business materials. The challenge was to create something earthy, elegant and try to match it to the existing website in order to maintain brand awareness. The business cards, letterheads, and promotional post cards had to convey a very comfortable and safe feeling to the potential client.
impactFULL is a non-profit organization that tackles today’s most pressing social and environmental issues in sustainable and actionable ways, by building specific campaigns on their website to bring focus to organizations that are truly “making a difference”. Backslash Studio was responsible for designing a brand identity for impactFULL. The logo design had to represent unity, [...]
Launched in 2006, Poly Placements is the fastest-growing recruiting company in Canada. Ranked 6th in the 2009 Profit Hot 50 list of hot Canadian startups, the company needed a new brand identity which was more reflective of their success – and which was distinctive enough to cut through the clutter in the competitive recruiting and [...]
Established in 2009 Breakthru Dance Challenge Inc. is the new hot dance competition based in Toronto, with tremendous success in their first year. Backslash Studio’s challenge was to design more enticing promotional materials using the existing color scheme and logo. We needed to give Breakthru a new look without steering too far away from what [...]
This website was designed as a resource for Canada’s recruiting community and decision makers by providing the best content possible. This was done by designing a fully customizable CMS system. Our client requested boxy layout using bright colours (similar to Head2Head – the sponsor), a very fast load speed, and easy navigation. While no official [...]
At Backslash Studio we are artists first and foremost. We would be delighted to whip out that pencil and create a high-end hand drawn custom illustration or typographic element for that special project. Please, click here to contact us with any questions.
Backslash Studio had to merge the inventory of two existing companies Harold’s Party Rentals and Yukon Tent and Events Rentals into one universal website and give it a graphic overhaul. The website design task was clear: make it clean, fast, and easy to navigation… and do this on budget. We did “minimal” Search Engine Optimization [...]
