impactFULL is a non-profit organization that tackles today’s most pressing social and environmental issues in sustainable and actionable ways, by building specific campaigns on their website to bring focus to organizations that are truly “making a difference”.
Backslash Studio was responsible for designing a brand identity for impactFULL. The logo design had to represent unity, respect, awareness, for a community based organization.
We chose to use the letters in the company name, create a play on the word iF, and give it appropriate graphical treatment.
iF you could make a difference… would you?
iF you don’t know about global issues… does they really exist?
iF BP says everything is ok… is it really true?
